1. This commercial borrows the poem The Laughing Heart written by Charles Bukowski without credit.

2. The use of this poem by be considered ironic because Levi’s is endorsing this poem, with their commercial, but at the same time they are contradicting what they message in the poem is conveying by not giving Bukowski credit.

3. The poem does reflect the reputation of the author because what he talks about is how he wanted to live his life. Bukowski had trouble with alcohol, and this was a way for him to be free and let everything out.

4. To find the answer to number 1, I typed in the first couple words of the commercial on Google, and it led me to the poem. To find the answer to number 3, I looked up Mr. Bukowski and it said that he had problems with alcohol, but lived his life anyway.